Category: Target audience

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, and traditional approaches. View article

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article

Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article