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Category: Target audience

A guide to finding B2B respondents Target audience

How to find B2B respondents and company decision-makers for your survey

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.

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How Consumers Enhance New Product Development
Strategy and innovation Target audience

How Consumers Enhance New Product Development

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.

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How to Avoid Respondent Bias in Quantitative Research
Target audience

How to Avoid Respondent Bias in Quantitative Research

Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them.

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Conjoint analysis segmentation
Target audience Research tools

How to Do Segmentation (subgroup analysis)?

Learn how to do segmentation on the Conjointly platform with this visual guide.

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4 Ways Behavioural Segmentation Aids Marketing
Target audience Research tools

4 Ways Behavioural Segmentation Aids Marketing

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts.

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Leading an Innovative Survey Panel Platform Provider
Target audience Research tools

Leading an Innovative Survey Panel Platform Provider

Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint.

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Psychographic Segmentation
Target audience

Psychographic Segmentation: Advantages and Limitations

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.

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Do Russians really trust Putin? And can you trust WCIOM?
Target audience

Do Russians really trust Putin? And can you trust WCIOM?

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians.

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How to Market a New Product
Strategy and innovation Target audience

How to Market a New Product

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.

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