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Category: Target audience

A guide to finding B2B respondents

How to find B2B respondents and company decision-makers for your survey

Target audience 14 November 2020

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, and traditional approaches. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

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A guide to finding B2B respondents

How to find B2B respondents and company decision-makers for your survey

Target audience 14 November 2020

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, and traditional approaches. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

How to Avoid Respondent Bias in Quantitative Research

How to Avoid Respondent Bias in Quantitative Research

Target audience 15 July 2020

Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article

Conjoint analysis segmentation

How to Do Segmentation

Target audience Research tools 7 July 2020

Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

4 Ways Behavioural Segmentation Aids Marketing

4 Ways Behavioural Segmentation Aids Marketing

Target audience Research tools 17 June 2020

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Leading an Innovative Survey Panel Platform Provider

Leading an Innovative Survey Panel Platform Provider

Target audience Research tools 11 June 2020

Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Psychographic Segmentation

Psychographic Segmentation: Advantages and Limitations

Target audience 24 April 2020

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

Do Russians really trust Putin? And can you trust WCIOM?

Do Russians really trust Putin? And can you trust WCIOM?

Target audience 10 April 2020

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

How to Market a New Product

How to Market a New Product

Strategy and innovation Target audience 9 January 2020

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article