Category: Target audience

How to find B2B respondents and company decision-makers for your survey
Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches. View article

How Consumers Enhance New Product Development
Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

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How to Avoid Respondent Bias in Quantitative Research
Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article
How to Do Segmentation (subgroup analysis)?
Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Leading an Innovative Survey Panel Platform Provider
Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Psychographic Segmentation: Advantages and Limitations
Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

Do Russians really trust Putin? And can you trust WCIOM?
We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article
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