Category: Research tools
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Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer preferences for different features and group them into multiple categories. This allows firms to identify which features they should focus on when developing a new product. View article
Best Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article
Leading an Innovative Survey Panel Platform Provider
Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article
How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research. View article
Dual Negative-Positive Scale
Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article
Beta version is coming out next week
Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article
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