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Category: Research tools

Latest Improvements to Conjoint Simulator

Latest Improvements to Conjoint Simulator

Research tools 27 April 2021

We have made some changes to the conjoint simulator tool to make running preference share simulations easier than ever before. View article

Monadic Testing

What is Monadic Testing and How to Use It

Research tools 6 January 2021

Monadic testing isolates concepts to maximise response quality and consumer preference towards individual products. Learn how it helps you get better results. View article

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Latest Improvements to Conjoint Simulator

Latest Improvements to Conjoint Simulator

Research tools 27 April 2021

We have made some changes to the conjoint simulator tool to make running preference share simulations easier than ever before. View article

Monadic Testing

What is Monadic Testing and How to Use It

Research tools 6 January 2021

Monadic testing isolates concepts to maximise response quality and consumer preference towards individual products. Learn how it helps you get better results. View article

Kano Model of Feature Selection

Kano Model of Feature Selection (with Free Excel Template)

Research tools 22 October 2020

The Kano Model is used to analyse consumer preferences for different features and group them into multiple categories. This allows firms to identify which features they should focus on when developing a new product. View article

Choosing the right market research platform

Choosing the Right Market Research Platform

Research tools 27 September 2020

Find the market research platform that works best for your business by following this helpful guide. View article

Writing a Market Research Report

Writing a Market Research Report: 5 Top Tips

Research tools 18 September 2020

Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. View article

How to Develop Likert Scale Questions

How to Develop Likert Scale Questions

Research tools 7 September 2020

Learn to write and develop effective Likert scale questions using tips from this best practice guide. View article

Market Research Glossary

Market Research Glossary

Research tools 14 August 2020

Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. View article

Sample Size Calculator

Sample Size Calculator

Research tools 15 July 2020

We've answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. View article

Conjoint analysis segmentation

How to Do Segmentation

Target audience Research tools 7 July 2020

Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

Busting Market Research Automation Misconceptions

Busting Market Research Automation Misconceptions

Research tools 30 June 2020

Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. View article

4 Ways Behavioural Segmentation Aids Marketing

4 Ways Behavioural Segmentation Aids Marketing

Target audience Research tools 17 June 2020

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Best Data Collection Methods for Quantitative Research

Best Data Collection Methods for Quantitative Research

Research tools 15 June 2020

We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article

Leading an Innovative Survey Panel Platform Provider

Leading an Innovative Survey Panel Platform Provider

Target audience Research tools 11 June 2020

Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Market Research Brief Template

Writing a Successful Market Research Brief

Research tools 28 May 2020

A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. View article

How to Select Statistics for a Single Variable

How to Select Statistics for a Single Variable

Research tools 11 January 2020

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. View article

Explaining TURF Analysis and When to Use It

Explaining TURF Analysis and When to Use It

Research tools 18 November 2019

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. View article

Example Conjoint Report on Ice-cream

Example Conjoint Report on Ice-cream

Research tools Case studies 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. View article

Offsetting carbon emissions in market research

Automate Your Market Research to Offset Carbon

Strategy and innovation Research tools 30 September 2019

Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

Availability adjustment for conjoint preference shares

Availability adjustment for conjoint preference shares

Research tools 25 August 2019

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. View article

How to Test Claims for Consumer Products

How to Test Claims for Consumer Products

Research tools Strategy and innovation 1 May 2019

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety. Learn about types of claims and the ways to test them in this introduction to claims research. View article

Dual Negative-Positive Scale

Dual Negative-Positive Scale

Research tools 30 October 2018

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article

Methodology Behind Claims Test

Methodology Behind Claims Test

Research tools 24 September 2018

The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! View article

Gabor-Granger or Van Westendorp?

Gabor-Granger or Van Westendorp?

Pricing research Research tools 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Beta version is coming out next week

Beta version is coming out next week

Research tools 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article