Category: Research tools

What is wrong with Kano model?
What is wrong with Kano model? We address five criticisms of Kano and show how to work through them. View article

How to perform smart sampling and data checking?
With 10,000+ projects performed on the platform, Conjoint.ly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions. View article

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Should you run pricing and feature selection in one conjoint study?
While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research. View article

Feature Placement Matrix Calculator
Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started! View article

Random effect models with lmer function in R
Random effects are everywhere in survey data. Let's try to do appropriate modelling for them in R! View article

What is Monadic Testing and How to Use It?
Monadic testing lets respondents review individual concepts one-by-one. By focusing participants' attention on one stimulus at a time, it delivers actionable deep-dive results for product and pricing decisions. View article

Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer preferences for different features and group features into multiple categories. This helps product managers to prioritise development efforts. View article

Choosing the Right Market Research Platform
Find the market research platform that works best for your business by following this helpful guide. View article

Writing a Market Research Report: 5 Top Tips
Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. View article

How to Develop Likert Scale Questions
Learn to write and develop effective Likert scale questions using tips from this best practice guide. View article

Market Research Glossary
Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. View article

Sample Size Calculator
We've answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. View article
How to Do Segmentation (subgroup analysis)?
Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

Busting Market Research Automation Misconceptions
Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. View article

4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Best Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article

Leading an Innovative Survey Panel Platform Provider
Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Writing a Successful Market Research Brief
A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. View article

How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. View article

What is TURF Analysis and When to Use It?
TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. View article

Example Conjoint Report on Ice-cream
Example conjoint analysis report for preferences in ice-cream cones. View article

Automate Your Market Research to Offset Carbon
Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research. View article

Dual Negative-Positive Scale
Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article

Methodology Behind Claims Test
The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! View article

Gabor-Granger or Van Westendorp?
With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Beta version is coming out next week
Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article
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