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Category: Pricing research

What Promotion Mechanics Are Used in FMCG/CPG?

What Types of Promotion Mechanics Are Used in FMCG/CPG?

Pricing research Product innovation

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. View article

Maximising Sales With Loss Leader Pricing

How to Maximise Sales With Loss Leader Pricing

Pricing research

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. View article

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What Promotion Mechanics Are Used in FMCG/CPG?

What Types of Promotion Mechanics Are Used in FMCG/CPG?

Pricing research Product innovation

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. View article

Maximising Sales With Loss Leader Pricing

How to Maximise Sales With Loss Leader Pricing

Pricing research

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. View article

How to Price Your Product: What Not to Do

Pricing Mistakes

Pricing research

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them. View article

Comprehensive Guide to Pricing Strategies

Pricing Strategies

Pricing research

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed. View article

Comprehensive Guide to Pricing: Pricing Goals

Pricing Goals

Pricing research

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them. View article

Price Skimming Strategies

Price Skimming

Pricing research

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business. View article

Pricing Psychology: Top 12 Tips & Tricks

Pricing Psychology

Pricing research

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies. View article

Case Study: Willingness to Pay

Case Study: Willingness to Pay For Ingredients

Case studies Pricing research

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients. View article

Australians' taste for the meat of democracy

Australians' taste for the meat of democracy

Pricing research Case studies

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. View article

Gabor-Granger or Van Westendorp?

Gabor-Granger or Van Westendorp?

Pricing research Research tools

With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Conjoint Case Study: Employee Benefits Package

Conjoint Case Study: Employee Benefits Package

Pricing research Case studies

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. View article

Pricing a Uni Course With Conjoint Analysis

Pricing a Uni Course With Conjoint Analysis

Case studies Pricing research

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjoint.ly. View article