Cost-based versus value-based pricing

With so many pricing research strategies available, how do companies decide which to implement for their business? Here we explore the two major types and their key differences.

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Measuring a customer's willingness to pay

Willingness to Pay: What It Is and How to Measure It

Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.

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Mini-lecture: Conjointly's guide to inflation

This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment

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Market research during times of inflation

During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.

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Product and pricing actions businesses should take during inflation

Product and pricing actions during inflation

Inflation affects all industries globally. What common tactics can help businesses adapt?

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How inflation impacts different businesses

How inflation impacts different businesses

How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?

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What is inflation, and why is it so high?

What is inflation, and why is it so high?

As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?

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Research Questions for Subscription Pricing

Research Questions for Subscription Pricing

We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes.

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What Promotion Mechanics Are Used in FMCG/CPG?

What Types of Promotion Mechanics Are Used in FMCG/CPG?

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis.

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Maximising Sales With Loss Leader Pricing

How to Maximise Sales With Loss Leader Pricing

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.

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How to Price Your Product: What Not to Do

Pricing Mistakes

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.

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Comprehensive Guide to Pricing Strategies

Pricing Strategies

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.

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Comprehensive Guide to Pricing: Pricing Goals

Pricing Goals

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.

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Price Skimming Strategies

Price Skimming

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.

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Pricing Psychology: Top 12 Tips & Tricks

Pricing Psychology

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.

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Case Study: Willingness to Pay

Case Study: Willingness to Pay For Ingredients

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.

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Australians' taste for the meat of democracy

Australians' taste for the meat of democracy

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.

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Gabor-Granger or Van Westendorp?

Gabor-Granger or Van Westendorp?

With so many pricing research methodologies out there, how do you know which is the right one for you?

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Conjoint Case Study: Employee Benefits Package

Conjoint Case Study: Employee Benefits Package

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm.

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Pricing a Uni Course With Conjoint Analysis

Pricing a Uni Course With Conjoint Analysis

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjointly.

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