Cost-based versus value-based pricing
With so many pricing research strategies available, how do companies decide which to implement for their business? Here we explore the two major types and their key differences.
View article
Willingness to Pay: What It Is and How to Measure It
Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.
View article
Mini-lecture: Conjointly's guide to inflation
This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment
View articleMonthly newsletter
Get the latest updates about market research, automated tools, product testing and pricing techniques.
We're committed to your privacy. You may unsubscribe at any time.
Market research during times of inflation
During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.
View article
Product and pricing actions during inflation
Inflation affects all industries globally. What common tactics can help businesses adapt?
View article
How inflation impacts different businesses
How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?
View articleWhat is inflation, and why is it so high?
As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?
View article
Research Questions for Subscription Pricing
We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes.
View article
What Types of Promotion Mechanics Are Used in FMCG/CPG?
In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis.
View article
How to Maximise Sales With Loss Leader Pricing
Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.
View article
Pricing Mistakes
Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.
View articlePricing Strategies
This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.
View article
Pricing Goals
Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.
View article
Price Skimming
We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.
View article
Pricing Psychology
Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.
View articleCase Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.
View article
Australians' taste for the meat of democracy
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.
View article
Gabor-Granger or Van Westendorp?
With so many pricing research methodologies out there, how do you know which is the right one for you?
View article
Conjoint Case Study: Employee Benefits Package
A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm.
View article
Pricing a Uni Course With Conjoint Analysis
Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjointly.
View articleLet's get your research going!
Explore the platform and talk to a researcher today.