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Category: Case studies

Consumer Behaviour During COVID-19 Pandemic

Consumer Preferences for COVID-19 Vaccine

Case studies

In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US. View article

Study highlights: vitamin supplement usage in elderly

Study Highlights: Vitamin Supplement Usage in Elderly

Case studies

With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers. View article

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Consumer Behaviour During COVID-19 Pandemic

Consumer Preferences for COVID-19 Vaccine

Case studies

In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US. View article

Study highlights: vitamin supplement usage in elderly

Study Highlights: Vitamin Supplement Usage in Elderly

Case studies

With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers. View article

COVID-19 Consumer Survey December 2020: Sustainability

COVID-19 Consumer Survey: Sustainability

Case studies

In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours. View article

COVID-19 Consumer Survey: October

COVID-19 Consumer Survey: October

Case studies

In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise. View article

COVID-19 Consumer Survey: May/Aug Data Trends

COVID-19 Consumer Survey: May/Aug Data Trends

Case studies

Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020. View article

Consumer Behaviour During COVID-19 Pandemic

Survey: Consumer Behaviour During COVID-19 Pandemic

Case studies

On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour. View article

Market Research in the Times of Panic Buying

Market Research in the Times of Panic Buying

Case studies

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research? View article

State of the Consumer Product 2019

State of the Consumer Product 2019

Case studies Strategy and innovation

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. View article

Example Conjoint Report on Ice-cream

Example Conjoint Report on Ice-cream

Research tools Case studies

Example conjoint analysis report for preferences in ice-cream cones. View article

Case Study: Willingness to Pay

Case Study: Willingness to Pay For Ingredients

Case studies Pricing research

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients. View article

Australians' taste for the meat of democracy

Australians' taste for the meat of democracy

Pricing research Case studies

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. View article

Conjoint Case Study: Employee Benefits Package

Conjoint Case Study: Employee Benefits Package

Pricing research Case studies

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. View article

Pricing a Uni Course With Conjoint Analysis

Pricing a Uni Course With Conjoint Analysis

Case studies Pricing research

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjoint.ly. View article