Stravito and Conjointly Partner to Maximise Insight Value

Conjointly is partnering with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.

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A methodology to identify the most important goals and outcomes for products

What is the Jobs-to-be-Done (JTBD) test? (With Excel template)

The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.

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Understanding Brand Preference through Market Research

Understanding Brand Preference through Market Research

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences.

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How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.

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Online Survey Design

5 Best Practices of Online Survey Design

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results.

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5 Best Practices in Concept Testing: Launch With Confidence

5 Best Practices in Concept Testing: Launch With Confidence

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.

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Unpacking Subscription Box Market Trends

Unpacking Subscription Box Market Trends

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.

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How to Have a Perfect Product Launch

How to Have a Perfect Product Launch

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.

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How to Market a New Product

How to Market a New Product

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.

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State of the Consumer Product 2019

State of the Consumer Product 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.

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Offsetting carbon emissions in market research

Offset Carbon Emissions With Conjointly

Conjointly is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative.

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Offsetting carbon emissions in market research

Automate Your Market Research to Offset Carbon

Conjointly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why.

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How to Test Claims for Consumer Products

How to Test Claims for Consumer Products

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.

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