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Category: Strategy and innovation

Understanding Brand Preference in Market Research

Understanding Brand Preference in Market Research

Strategy and innovation 21 September 2020

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

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Understanding Brand Preference in Market Research

Understanding Brand Preference in Market Research

Strategy and innovation 21 September 2020

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

Online Survey Design

5 Best Practices of Online Survey Design

Strategy and innovation 23 June 2020

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results. View article

5 Best Practices in Concept Testing: Launch With Confidence

5 Best Practices in Concept Testing: Launch With Confidence

Strategy and innovation 4 May 2020

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article

Unpacking Subscription Box Market Trends

Unpacking Subscription Box Market Trends

Strategy and innovation 30 March 2020

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020. View article

How to Have a Perfect Product Launch

How to Have a Perfect Product Launch

Strategy and innovation 23 January 2020

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch. View article

How to Market a New Product

How to Market a New Product

Strategy and innovation Target audience 9 January 2020

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article

State of the Consumer Product 2019

State of the Consumer Product 2019

Case studies Strategy and innovation 24 December 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. View article

Offsetting carbon emissions in market research

Offset Carbon Emissions With Conjoint.ly

Strategy and innovation 1 October 2019

Conjoint.ly is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative. View article

Offsetting carbon emissions in market research

Automate Your Market Research to Offset Carbon

Strategy and innovation Research tools 30 September 2019

Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

How to Test Claims for Consumer Products

How to Test Claims for Consumer Products

Research tools Strategy and innovation 1 May 2019

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety. Learn about types of claims and the ways to test them in this introduction to claims research. View article