Category: Strategy and innovation
What is the Jobs-to-be-Done (JTBD) test? (With Excel template)
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category. View article
Understanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article
How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research. View article
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