Category: Strategy and innovation
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article
How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety. Learn about types of claims and the ways to test them in this introduction to claims research. View article
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