Conversational versus open-ended questions surveys
Conjointly compared conversational surveys and typical open-ended questions to demonstrate when each approach works best and how to implement them effectively, using fast food consumption as the research topic.
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Categorising meal replacement product features with the Kano Model
Conjointly surveyed 308 US consumers to understand which meal replacement product features excite them, which they perceive as must-haves, and which leave them indifferent.
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Beyond the Odds: What Drives Consumer Behaviour in Sports Betting
Conjointly surveyed 712 US adults, including both active and potential sports bettors, to uncover detailed insights about platform preferences, betting behaviours, and responses to different promotional strategies.
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Can consumers spot AI and real photos in 2024?
Recent Conjointly research reveals troubling difficulty in distinguishing AI-generated images from real photographs, alongside shifts in AI usage and perceptions.
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What does it feel like to be a survey respondent?
Have you ever wondered what respondents go through to answer your surveys? This article explores the five stages of the respondent journey and the motivations behind survey participation.
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What do consumers think of generative AI in marketing?
Conjointly checks consumers' attitudes towards generative AI in marketing.
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Using generative AI to iteratively test product concepts
Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.
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AI alignment research grant
Conjointly announces an AUD 20,000 research grant on the topic of AI alignment with the use of market research techniques.
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Stravito and Conjointly Work Together to Maximise Insight Value
Conjointly is collaborating with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.
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What is the Jobs-to-be-Done (JTBD) test? (With Excel template)
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.
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Understanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences.
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How Consumers Enhance New Product Development
Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.
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5 Best Practices of Online Survey Design
Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results.
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.
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Unpacking Subscription Box Market Trends
Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.
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How to Have a Perfect Product Launch
A good product launch is a sign of a top seller — so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.
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How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.
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State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.
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How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.
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