Beta version is coming out next week

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that.

We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily.

That is why we decided to launch Conjointly, a service that let you run your conjoint analysis and that will automatically analyse the results for you, providing you with features like:

  • Partworth estimation
  • Market share simulation
  • Segmentation based on preferences

All this is enabled by fairly sophisticated techniques, such as Hierarchical Bayesian Modelling. But you do not need to see what’s behind it all: we provide results for you, not a bunch of stats metrics.

While we are working on a few additional features, such as adding profiling questions, we invite you to test out Conjointly for your research. If you need any customisations, please do not hesitate to contact us and we will be happy to help you. The beta version of Conjointly is coming out next week and will bring the following features:

  • Easy experimental set-up
  • Automated emailing of the survey invite to customers
  • Automated analysis of customers’ responses, including:
    • calculation of partworths for attributes and levels
    • marginal willingness to pay for a feature
    • market share simulation

This will be the most easy-to-use conjoint analysis tool that we know of on the internet with many additional features to come.


Published on 29 September 2016.

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