Explore Conjointly's AI applications in market research, from adaptive conversational surveys to automated text analysis, and AI-assisted, browser-based R analytics.
Have you been using AI in your research workflow? This overview highlights the AI applications available within the Conjointly platform and the practical benefits for your market research.
AI-driven conversational surveys
Conversational surveys can supplement standard questionnaires, adapting questions based on respondents’ previous responses.
This approach offers several practical benefits:
- Discovery of unexpected perspectives that fixed questions might miss.
- Deeper exploration of promising topics as they emerge through follow-up questions.
Conversational surveys are particularly useful for exploratory research, where the full scope of relevant topics and responses may not be fully known in advance.
AI-assisted survey creation
You can streamline the survey creation process using the AI survey builder, reducing the time taken to both create new surveys and add new questions to your existing survey.
The AI survey builder saves you time by letting you instantly generate:
- Full conjoint analysis studies.
- Multiple choice questions with comprehensive response options.
- Open-ended questions relevant to your survey.
AI text analysis for open-ended responses
Conjointly’s AI text analysis provides you with summaries of key themes and sentiment patterns across qualitative responses.
This tool reduces analysis time from days to minutes, while identifying patterns across hundreds of responses that manual analysis may overlook.
Research note on synthetic respondents
Conjointly maintains a commitment to using only real human respondents in market research and advocates against the use of synthetic respondents, which are AI-generated survey responses designed to simulate human participants.
Our detailed assessment of synthetic responses found major validity and reliability concerns. Read more.
AI-powered analytics assistant
Insights Explorer is a browser-based R environment integrated directly with Conjointly reports, allowing users to perform R-based analyses on their Conjointly data without leaving the platform. The tool is also accessible to non-Conjointly users, who can apply it to their own R datasets.
The Insights Explorer includes an AI interface where you can request specific analyses or visualisations, and the AI will generate appropriate code to execute. This tool helps you:
- Perform R analyses without requiring programming knowledge.
- Create visualisations using R’s capabilities directly in your browser.
- Summarise key patterns in your analysis and generate interpretations.
- Discover follow-up analyses based on AI recommendations.
Safeguarding your data
Conjointly thoroughly vets AI subprocessors, does not allow your data to be used in training generative AI models, and does not sell your survey research data to third parties.
Do you want to learn more about our compliance with GDPR and other privacy laws? Get in touch with any questions.
Additional AI applications
Conjointly uses AI to do quality checks for open-ended responses, general quality scoring, pre-translations of questionnaires, saving your time in naming questions and surveys, video transcription and summarisation, and more.
Control over AI features
For teams that prefer non-AI research approaches or have specific organisational requirements, Conjointly provides full control over AI functionality. Team leaders and administrators can disable all LLM features across the entire team through the team settings.
Tell us your research needs
Conjointly is actively building AI features based on user needs. If you have specific research challenges that might benefit from AI assistance, we welcome your input.
Get in touch with us today to share your input and how AI might enhance your research.
