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Latest Product & Pricing Research News

Consumer Behaviour During COVID-19 Pandemic

Consumer Preferences for COVID-19 Vaccine

Case studies

In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US. View article

Latest Improvements to Conjoint Simulator

Latest Improvements to Conjoint Simulator

Research tools

We have made some changes to the conjoint simulator tool to make running preference share simulations easier than ever before. View article

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Study highlights: vitamin supplement usage in elderly

Study Highlights: Vitamin Supplement Usage in Elderly

Case studies

With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers. View article

COVID-19 Consumer Survey December 2020: Sustainability

COVID-19 Consumer Survey: Sustainability

Case studies

In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours. View article

Webinar for DIY Conference: Better Pricing for NPD Launches

Webinar for Insights Tech Showcase: Better Pricing for NPD Launches

Events

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

Monadic Testing

What is Monadic Testing and How to Use It

Research tools

Monadic testing isolates concepts to maximise response quality and consumer preference towards individual products. Learn how it helps you get better results. View article

Mistakes in Conjoint Studies

Avoiding Common Mistakes in Conjoint Studies

Research tools

If you are setting a conjoint study, read this guide to avoid making common mistakes which can negatively impact the quality of your results. View article

Webinar for DIY Conference: Better Pricing for NPD Launches

Webinar for DIY Conference: Better Pricing for NPD Launches

Events

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

COVID-19 Consumer Survey: October

COVID-19 Consumer Survey: October

Case studies

In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise. View article

A guide to finding B2B respondents

How to find B2B respondents and company decision-makers for your survey

Target audience

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, and traditional approaches. View article

How Pricing Can Make or Break Your NPD Launch

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch

Events

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch. View article

Kano Model of Feature Selection

Kano Model of Feature Selection (with Free Excel Template)

Research tools

The Kano Model is used to analyse consumer preferences for different features and group them into multiple categories. This allows firms to identify which features they should focus on when developing a new product. View article

Choosing the right market research platform

Choosing the Right Market Research Platform

Research tools

Find the market research platform that works best for your business by following this helpful guide. View article

COVID-19 Consumer Survey: May/Aug Data Trends

COVID-19 Consumer Survey: May/Aug Data Trends

Case studies

Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020. View article

Understanding Brand Preference in Market Research

Understanding Brand Preference in Market Research

Strategy and innovation

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article

Writing a Market Research Report

Writing a Market Research Report: 5 Top Tips

Research tools

Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. View article

How Pricing Can Make or Break Your NPD Launch

Webinar for EPP: How Pricing Can Make or Break Your NPD Launch

Events

We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product. View article

How to Develop Likert Scale Questions

How to Develop Likert Scale Questions

Research tools

Learn to write and develop effective Likert scale questions using tips from this best practice guide. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

How Pricing Can Make or Break Your NPD Launch

FC Webinar: How Pricing Can Make or Break Your NPD Launch

Events

We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product. View article

Market Research Glossary

Market Research Glossary

Research tools

Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. View article

What Promotion Mechanics Are Used in FMCG/CPG?

What Types of Promotion Mechanics Are Used in FMCG/CPG?

Pricing research Product innovation

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. View article

How to Avoid Respondent Bias in Quantitative Research

How to Avoid Respondent Bias in Quantitative Research

Target audience

Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article

Sample Size Calculator

Sample Size Calculator

Research tools

We've answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. View article

Consumer Behaviour During COVID-19 Pandemic

Survey: Consumer Behaviour During COVID-19 Pandemic

Case studies

On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour. View article

Conjoint analysis segmentation

How to Do Segmentation

Target audience Research tools

Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

Busting Market Research Automation Misconceptions

Busting Market Research Automation Misconceptions

Research tools

Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. View article

Online Survey Design

5 Best Practices of Online Survey Design

Strategy and innovation

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results. View article

4 Ways Behavioural Segmentation Aids Marketing

4 Ways Behavioural Segmentation Aids Marketing

Target audience Research tools

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Best Data Collection Methods for Quantitative Research

Best Data Collection Methods for Quantitative Research

Research tools

We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article

Leading an Innovative Survey Panel Platform Provider

Leading an Innovative Survey Panel Platform Provider

Target audience Research tools

Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Market Research Brief Template

Writing a Successful Market Research Brief

Research tools

A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. View article

Webinar for Quirk's: Selecting Effective Product Claims

Webinar for Quirk's: Selecting Effective Product Claims

Events

On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

5 Best Practices in Concept Testing: Launch With Confidence

5 Best Practices in Concept Testing: Launch With Confidence

Strategy and innovation

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article

Selecting Effective Product Claims

Webinar for WIRe: Selecting Effective Product Claims

Events

We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

Psychographic Segmentation

Psychographic Segmentation: Advantages and Limitations

Target audience

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

Do Russians really trust Putin? And can you trust WCIOM?

Do Russians really trust Putin? And can you trust WCIOM?

Target audience

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

Unpacking Subscription Box Market Trends

Unpacking Subscription Box Market Trends

Strategy and innovation

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020. View article

Market Research in the Times of Panic Buying

Market Research in the Times of Panic Buying

Case studies

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research? View article

Women in Statistics: A History of Achievements

International Women's Day 2020: Women in Statistics

Events

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. View article

Maximising Sales With Loss Leader Pricing

How to Maximise Sales With Loss Leader Pricing

Pricing research

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. View article

How to Have a Perfect Product Launch

How to Have a Perfect Product Launch

Strategy and innovation

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch. View article

How to Price Your Product: What Not to Do

Pricing Mistakes

Pricing research

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them. View article

How to Select Statistics for a Single Variable

How to Select Statistics for a Single Variable

Research tools

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. View article

How to Market a New Product

How to Market a New Product

Strategy and innovation Target audience

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article

Comprehensive Guide to Pricing Strategies

Pricing Strategies

Pricing research

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed. View article

State of the Consumer Product 2019

State of the Consumer Product 2019

Case studies Strategy and innovation

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. View article

Comprehensive Guide to Pricing: Pricing Goals

Pricing Goals

Pricing research

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them. View article

Price Skimming Strategies

Price Skimming

Pricing research

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business. View article

Pricing Psychology: Top 12 Tips & Tricks

Pricing Psychology

Pricing research

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies. View article

Explaining TURF Analysis and When to Use It

Explaining TURF Analysis and When to Use It

Research tools

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. View article

Example Conjoint Report on Ice-cream

Example Conjoint Report on Ice-cream

Research tools Case studies

Example conjoint analysis report for preferences in ice-cream cones. View article

Offsetting carbon emissions in market research

Offset Carbon Emissions With Conjoint.ly

Strategy and innovation

Conjoint.ly is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative. View article

Offsetting carbon emissions in market research

Automate Your Market Research to Offset Carbon

Strategy and innovation Research tools

Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

Availability adjustment for conjoint preference shares

Availability adjustment for conjoint preference shares

Research tools

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. View article

Case Study: Willingness to Pay

Case Study: Willingness to Pay For Ingredients

Case studies Pricing research

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients. View article

Australians' taste for the meat of democracy

Australians' taste for the meat of democracy

Pricing research Case studies

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. View article

IIeX North America: Product Claims In CPG/FMCG

IIeX North America: Product Claims In CPG/FMCG

Events

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. View article

How to Test Claims for Consumer Products

How to Test Claims for Consumer Products

Research tools Strategy and innovation

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety. Learn about types of claims and the ways to test them in this introduction to claims research. View article

Conjoint.ly Proudly Supports Women in Research

Conjoint.ly Are Proud Supporters of Women in Research

Events

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article

A Touch of Australia at IIeX North America

A Touch of Australia at IIeX North America

Events

Conjoint.ly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin. View article

IIeX Europe: Save 30% On Market Research Costs

IIeX Europe: Save 30% On Market Research Costs

Events

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. View article

Win at IIeX 2019 Europe with Conjoint.ly

Win at IIeX 2019 Europe with Conjoint.ly

Events

The team at Conjoint.ly brought a touch of Australia to IIeX2019 Europe. View article

Dual Negative-Positive Scale

Dual Negative-Positive Scale

Research tools

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article

Methodology Behind Claims Test

Methodology Behind Claims Test

Research tools

The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! View article

Meet Conjoint.ly at CRC and TMRE

Meet Conjoint.ly at CRC and TMRE

Events

Conjoint.ly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available. View article

Webinar: Automated Market Research Services

Conjoint.ly Webinar About Automated Research Services

Events

In this webinar, Ray Poynter interviews Conjoint.ly's founder Nik Samoylov about automated tools for product and pricing research. View article

Gabor-Granger or Van Westendorp?

Gabor-Granger or Van Westendorp?

Pricing research Research tools

With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Meet Conjoint.ly at IIeX 2018 North America

Meet Conjoint.ly at IIeX 2018 North America

Events

Conjoint.ly exhibited at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own. View article

Meet Conjoint.ly at CeBIT Australia 2018

Meet Conjoint.ly at CeBIT Australia 2018

Events

15 -17 May 2018, Sydney. Conjoint.ly present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. View article

Meet Conjoint.ly at Insight Show 2018

Meet Conjoint.ly at Insight Show 2018

Events

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. View article

Meet Conjoint.ly at ESOMAR Congress 2017

Meet Conjoint.ly at ESOMAR Congress 2017

Events

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. View article

Conjoint Case Study: Employee Benefits Package

Conjoint Case Study: Employee Benefits Package

Pricing research Case studies

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. View article

Pricing a Uni Course With Conjoint Analysis

Pricing a Uni Course With Conjoint Analysis

Case studies Pricing research

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjoint.ly. View article

Beta version is coming out next week

Beta version is coming out next week

Research tools

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article