Latest Product & Pricing Research News

Unpacking Subscription Box Market Trends

Posted on 30 March 2020

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. These boxes include selected products which are usually delivered monthly on an ongoing basis. Read More

Market research in the times of panic buying

Posted on 20 March 2020

As I am writing this post, our world is facing a crisis that Angela Merkel has described as the biggest challenge since WW2. With this message, I want to first wish good health to all of you, your families, colleagues, and friends. Second, I want to share my thoughts on conducting market research in the coming few weeks. It is not only a health crisis, but also an economic one and that of consumer behaviour. Read More

International Women's Day 2020: Women in Statistics

Posted on 5 March 2020

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. Read More

Loss Leader Pricing

Posted on 29 January 2020

The loss leader pricing strategy requires extensive planning and research, or its execution will be a failure (and a costly one too). Read More

How to Have a Perfect Product Launch

Posted on 23 January 2020

Launching a product is a critical milestone for your business. It is your company's debut to the market, and while a failed first launch won't necessarily doom the endeavour, getting it right out of the gates can make the rest of the journey a lot smoother. Read More

Pricing Mistakes

Posted on 16 January 2020

The effectiveness of your pricing strategy is strongly affected by the amount of time and resources that you put into ensuring it accurately reflects both market and company needs. A misinformed strategy can be the difference between a profitable business versus a failing one and is crucial to sustaining profitability regardless of the quality, need, or demand for your product/service. Read More

Selecting statistics for a single variable

Posted on 11 January 2020

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. Read More

How to Market a New Product

Posted on 9 January 2020

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. Read More

Pricing Strategies

Posted on 9 January 2020

Once a business selects its pricing goals, the next step is to consider which strategy/ies can help achieve these objectives. Read More

State of the Consumer Product 2019

Posted on 24 December 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. Read More

Pricing Goals

Posted on 10 December 2019

Companies must have clear objectives that reflect the motivation behind their pricing decisions before implementing pricing strategies to ensure these align effectively with their broader organisational needs. There are many directions a company's pricing goals may take, dependent on numerous factors, such as organisational structure, size, purpose, and brand image. Read More

Price Skimming

Posted on 8 December 2019

Price skimming is a pricing strategy which involves setting a product/service at a high price when it first enters the market so as to ‘skim’ segments of the market who are willing to pay the higher price before gradually lowering the price to reach the more price-sensitive markets and to keep up with competitors who have entered the market during this time. Read More

Pricing Psychology

Posted on 28 November 2019

Pricing psychology tactics influence our every day purchasing decisons by emphasising product quality, beneift, and value. We've listed 12 of the most commonly used strategies to demonstrate their power over consumer choices. Read More

What is TURF analysis and when to use it?

Posted on 18 November 2019

TURF stands for Total Unduplicated Reach and Frequency. It is a technique that came into prominence during the 1950s in the space of media planning. In this report, we are only using the "reach" component of this technique. On, TURF analysis is available in Claims Test and Product Variant Selector studies with under 50 claims or product ideas. Reach is the percentage of respondents for whom at least one of the claims in a particular combination is their most preferred claim. Read More

Example conjoint report on ice-cream

Posted on 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. Read More

Offset carbon emissions on, included with every purchase

Posted on 1 October 2019

More context about's new carbon-offsetting initiative. Read More

Offsetting carbon emissions through automated market research usage

Posted on 30 September 2019 is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. Read More

Availability adjustment for conjoint preference shares

Posted on 25 August 2019

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. Read More

Case Study: Understanding willingness to pay for benefits of specialty ingredients

Posted on 19 June 2019

This disguised case study discusses the leading specialty health foods ingredient manufacturer Ingredients Co. and their methodology used to understand willingness to pay for benefits of specialty ingredients. Read More

Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what does best: pricing and product research. Read More

IIeX North America Presentation: Selecting Effective Product Claims in CPG/FMCG

Posted on 7 May 2019

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. Read More

How to test claims for consumer products

Posted on 1 May 2019

Learn about types of claims and the ways to test them in this introduction to claims research. Read More are proud supporters of Women in Research

Posted on 28 April 2019 are product supporters of Women In Research (WIRe) who are champions of diversity in the marketing research industry and help arm women with tools to develop professionally, build connections and stay inspired. As a co-sponsor of the next WIRe event in Sydney we encourage you and your colleagues to attend the next event to be held on Tuesday 21 May. Read More

Discover the products of

Posted on 17 April 2019

See the different products of in action by watching this demonstration video. Read More

A Touch of Australia at IIeX North America

Posted on 27 February 2019 are sponsoring IIeX North America, hosted this February in Austin, a must-attend event for innovative insights professionals. We encourage you to drop by our stand to pickup a toy koala and enter our draw to win a Useless Box. Read More

IIeX Europe Presentation: How to Achieve 30% Cost Reduction on Custom Market Research

Posted on 26 February 2019

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. Read More

Win at IIeX 2019 Europe with

Posted on 29 January 2019

Are you attending IIeX 2019 Europe? The team at are bring a touch of Australia to IIeX2019, drop by our stall to grab a toy Koala and enter our raffle to win 1 of 5 Useless Boxes. Read More

Dual negative-positive scale

Posted on 30 October 2018

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. Read More

How to do segmentation

Posted on 30 October 2018 allows you to apply segmentation to any kind of report. The report can be split by different types of variables: Respondent information recorded by (such as location and device type). Additional questions: Questions that you ask under the “Additional questions” (e.g., multiple choice or open ends). GET variables Externally supplied variables How to do segmentation Under “Segmentation” tab, click on “Add segment”: After naming your segment, click on “Add condition”: Read More

Methodology behind Claims Test

Posted on 24 September 2018

Our Claims Test tool can help you test different product claims and messages. The methodology behind it is based on a proven choice-based technique and was refined through multiple projects for FMCG brands. In this post, we detail how the method works and why we prefer it over MaxDiff or an array of rating scale questions. Specifically we look into: Overall flow of questionnaire Comparison with MaxDiff Benefits of adaptive experimental design Allowing for cross-country comparisons Correlation data comparison Calculating Claims Test scores Overall flow of questionnaire The motivation behind the Claims Test tool is not only to make it easier for you to test multiple potential product claims, but also to: Read More

Meet at CRC and TMRE

Posted on 28 August 2018 is excited to be exhibiting at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events are filled with great sessions and help corporate research professionals learn about the newest methods available. Read More webinar about automated research services

Posted on 26 August 2018

In this webinar, Ray Poynter interviews’s founder Nik Samoylov about automated tools for product and pricing research. is both a research firm and an automation provider, which means that the tools are tested in full-service projects, particularly in the FMCG and technology industries. In the webinar you will learn how you can access: Claims testing (our upcoming product) Conjoint analysis Prediction markets Pricing techniques such as Gabor-Granger and Van Westendorp Nik Samoylov Founder, Conjoint. Read More

Introducing video response option

Posted on 20 August 2018

The Video Response function on will be sunsetted after 1 May 2020. Whilst this survey response option has been a useful tool, we have not had sufficient interest to sustain it. Thank you for your interest in it. is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording. Read More

Gabor-Granger or Van Westendorp?

Posted on 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you? offers pricing techniques (Van Westendorp and Gabor-Granger) that both help set prices for a single product with either no competitors (completely new offerings) or where there are too many competitors to benchmark against (e.g., fashion or restaurants). However, they answer slightly different questions. To illustrate the differences, we conducted three studies to show you how they work and the outputs that you get from each of the separately. Read More

Meet at IIeX 2018 North America

Posted on 27 May 2018 is excited to be exhibiting at this year's IIeX in Atlanta on June 11−13. The event is filled with great sessions, including two of our own. Read More

Meet at CeBIT Australia 2018

Posted on 21 March 2018

Calling all product managers who need to know what their customers want: Meet at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. Read More

Meet at Insight Show 2018

Posted on 9 January 2018

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. Read More

Meet at ESOMAR Congress 2017

Posted on 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. Read More

Case Study: Choosing the best employee benefits package through conjoint analysis

Posted on 24 July 2017

UMDF (the name and findings are disguised) is a major accounting and consulting firm operating across 70+ countries. In Australia, every year the firm hires roughly a hundred university graduates for entry-level accountancy positions across its three offices in Melbourne, Canberra, and Sydney. Read More

Pricing a new course for Malaysian university through conjoint analysis

Posted on 20 April 2017

Kitzpatrick University is operating in the competitive educational market in Malaysia, where dozens of providers offer an abundance of courses and programs at various levels. Kitzpatrick, building upon its strong position in the field of chemical engineering and connections with key players in the petroleum industry, is considering opening a new Bachelor of Science in Chemical Engineering program, which will feature industry placements. While the strategic decision to launch the degree program has been made, the question of pricing for the course remains open. Read More

Announcing collaboration with Call For Participants

Posted on 17 February 2017 announces collaboration with Call For Participants, an online service for recruiting study participants. Read More

Beta version is coming out next week

Posted on 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily. That is why we decided to launch Conjoint. Read More