Latest Product & Pricing Research News

Mini-lecture: Conjointly's guide to sample selection

Research tools 4 July 2022

This mini-lecture discusses the importance of sampling in research, and will walk you through the steps of finding the right sample for your experiment. View article

Van Westendorp PSM Excel Template

Van Westendorp PSM Excel Template

Research tools 1 July 2022

The Van Westendorp Price Sensitivity Meter is used to determine the psychologically acceptable range of prices for a single product or service. Learn more about the method and its output with our free Excel template. View article

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How to pick the best domain name

Drive Traffic to your Website with a Winning Domain Name

Research tools 28 June 2022

A domain name is so much more than an address for your website — it is a cornerstone of your brand. Here we explore the steps to take to develop the most eye-catching domain name for your business. View article

Kano Model or MaxDiff Analysis?

Kano Model or MaxDiff Analysis?

Research tools 25 June 2022

Should you use Kano or MaxDiff for feature selection? We compare the two and draw practical recommendations. View article

Criticisms and counter-criticisms of Kano model

What is wrong with Kano model?

Research tools 20 June 2022

What is wrong with Kano model? We address five criticisms of Kano and show how to work through them. View article

Sampling and data checking more efficiently

How to perform smart sampling and data checking?

Research tools 25 May 2022

With 10,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions. View article

A methodology to identify the most important goals and outcomes for products

What is the Jobs-to-be-Done (JTBD) test? (With Excel template)

Strategy and innovation 27 April 2022

The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category. View article

The differences between cost-based and value-based pricing

Cost-based versus value-based pricing

Pricing research 25 April 2022

With so many pricing research strategies available, how do companies decide which to implement for their business? Here we explore the two major types and their key differences. View article

Measuring a customer's willingness to pay

Willingness to Pay: What It Is and How to Measure It

Pricing research 19 April 2022

Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies. View article

A better alternative to simultaneous feature selection and pricing optimisation testing

Should you run pricing and feature selection in one conjoint study?

Research tools 8 March 2022

While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research. View article

A guide to finding B2B respondents

How to find B2B respondents and company decision-makers for your survey

Target audience 11 February 2022

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches. View article

Feature Placement Matrix Calculator

Feature Placement Matrix Calculator

Research tools 12 January 2022

Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started! View article

Mini-lecture: Conjointly's guide to inflation

Pricing research 13 December 2021

This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment View article

Market research during times of inflation

Pricing research 12 December 2021

During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how. View article

Product and pricing actions businesses should take during inflation

Product and pricing actions during inflation

Pricing research 11 December 2021

Inflation affects all industries globally. What common tactics can help businesses adapt? View article

How inflation impacts different businesses

How inflation impacts different businesses

Pricing research 10 December 2021

How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses? View article

What is inflation, and why is it so high?

What is inflation, and why is it so high?

Pricing research 9 December 2021

As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern? View article

Impact of TV ads on consumer demand

Case studies 17 October 2021

No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability. View article

What are Omnibus Surveys?

Omnibus Case studies 27 September 2021

Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions. View article

Research Questions for Subscription Pricing

Research Questions for Subscription Pricing

Pricing research 14 September 2021

We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes. View article

Consumer Trends Survey: August 2021

COVID-19 Consumer Survey: August 2021

Case studies 1 September 2021

The August 2021 omnibus survey compares consumer trends against previous omnibus results. This omnibus continues to survey consumers within the UK and USA, however also includes Mexican consumers this round to gain a new perspective. View article

Random effect models with lmer function in R

Research tools 19 August 2021

Random effects are everywhere in survey data. Let's try to do appropriate modelling for them in R! View article

Consumer Behaviour During COVID-19 Pandemic

Consumer Preferences for COVID-19 Vaccine

Case studies 27 April 2021

In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US. View article

Study highlights: vitamin supplement usage in elderly

Study Highlights: Vitamin Supplement Usage in Elderly

Case studies 23 February 2021

With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers. View article

COVID-19 Consumer Survey December 2020: Sustainability

COVID-19 Consumer Survey: Sustainability

Case studies 11 February 2021

In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours. View article

Webinar for DIY Conference: Better Pricing for NPD Launches

Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021)

Events 10 February 2021

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

Monadic Testing

What is Monadic Testing and How to Use It?

Research tools 6 January 2021

Monadic testing lets respondents review individual concepts one-by-one. By focusing participants' attention on one stimulus at a time, it delivers actionable deep-dive results for product and pricing decisions. View article

Webinar for DIY Conference: Better Pricing for NPD Launches

Webinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020)

Events 18 November 2020

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

COVID-19 Consumer Survey: October

COVID-19 Consumer Survey: October

Case studies 17 November 2020

In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise. View article

How Pricing Can Make or Break Your NPD Launch

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)

Events 6 November 2020

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch. View article

Kano Model of Feature Selection

Kano Model of Feature Selection (with Free Excel Template)

Research tools 22 October 2020

The Kano Model is used to analyse consumer preferences for different features and group features into multiple categories. This helps product managers to prioritise development efforts. View article

Choosing the right market research platform

Choosing the Right Market Research Platform

Research tools 27 September 2020

Find the market research platform that works best for your business by following this helpful guide. View article

COVID-19 Consumer Survey: May/Aug Data Trends

COVID-19 Consumer Survey: May/Aug Data Trends

Case studies 22 September 2020

Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020. View article

Understanding Brand Preference through Market Research

Understanding Brand Preference through Market Research

Strategy and innovation 21 September 2020

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article

Writing a Market Research Report

Writing a Market Research Report: 5 Top Tips

Research tools 18 September 2020

Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. View article

How Pricing Can Make or Break Your NPD Launch

Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020)

Events 10 September 2020

We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product. View article

How to Develop Likert Scale Questions

How to Develop Likert Scale Questions

Research tools 7 September 2020

Learn to write and develop effective Likert scale questions using tips from this best practice guide. View article

How Consumers Enhance New Product Development

How Consumers Enhance New Product Development

Strategy and innovation Target audience 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

How Pricing Can Make or Break Your NPD Launch

FC Webinar: How Pricing Can Make or Break Your NPD Launch (2 September 2020)

Events 18 August 2020

We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product. View article

Market Research Glossary

Market Research Glossary

Research tools 14 August 2020

Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. View article

What Promotion Mechanics Are Used in FMCG/CPG?

What Types of Promotion Mechanics Are Used in FMCG/CPG?

Pricing research Product innovation 22 July 2020

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. View article

How to Avoid Respondent Bias in Quantitative Research

How to Avoid Respondent Bias in Quantitative Research

Target audience 15 July 2020

Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article

Sample Size Calculator

Sample Size Calculator

Research tools 15 July 2020

We've answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. View article

Consumer Behaviour During COVID-19 Pandemic

Survey: Consumer Behaviour During COVID-19 Pandemic

Case studies 9 July 2020

On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour. View article

Conjoint analysis segmentation

How to Do Segmentation (subgroup analysis)?

Target audience Research tools 7 July 2020

Learn how to do segmentation on the Conjointly platform with this visual guide. View article

Busting Market Research Automation Misconceptions

Busting Market Research Automation Misconceptions

Research tools 30 June 2020

Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. View article

Online Survey Design

5 Best Practices of Online Survey Design

Strategy and innovation 23 June 2020

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results. View article

4 Ways Behavioural Segmentation Aids Marketing

4 Ways Behavioural Segmentation Aids Marketing

Target audience Research tools 17 June 2020

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Best Data Collection Methods for Quantitative Research

Best Data Collection Methods for Quantitative Research

Research tools 15 June 2020

We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article

Leading an Innovative Survey Panel Platform Provider

Leading an Innovative Survey Panel Platform Provider

Target audience Research tools 11 June 2020

Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Market Research Brief Template

Writing a Successful Market Research Brief

Research tools 28 May 2020

A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. View article

Webinar for Quirk's: Selecting Effective Product Claims

Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)

Events 12 May 2020

On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

5 Best Practices in Concept Testing: Launch With Confidence

5 Best Practices in Concept Testing: Launch With Confidence

Strategy and innovation 4 May 2020

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article

Selecting Effective Product Claims

Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)

Events 29 April 2020

We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

Psychographic Segmentation

Psychographic Segmentation: Advantages and Limitations

Target audience 24 April 2020

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

Do Russians really trust Putin? And can you trust WCIOM?

Do Russians really trust Putin? And can you trust WCIOM?

Target audience 10 April 2020

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

Unpacking Subscription Box Market Trends

Unpacking Subscription Box Market Trends

Strategy and innovation 30 March 2020

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020. View article

Market Research in the Times of Panic Buying

Market Research in the Times of Panic Buying

Case studies 20 March 2020

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research? View article

Women in Statistics: A History of Achievements

International Women's Day 2020: Women in Statistics

Events 5 March 2020

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. View article

Maximising Sales With Loss Leader Pricing

How to Maximise Sales With Loss Leader Pricing

Pricing research 29 January 2020

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. View article

How to Have a Perfect Product Launch

How to Have a Perfect Product Launch

Strategy and innovation 23 January 2020

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch. View article

How to Price Your Product: What Not to Do

Pricing Mistakes

Pricing research 16 January 2020

Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them. View article

How to Select Statistics for a Single Variable

How to Select Statistics for a Single Variable

Research tools 11 January 2020

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. View article

How to Market a New Product

How to Market a New Product

Strategy and innovation Target audience 9 January 2020

Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article

Comprehensive Guide to Pricing Strategies

Pricing Strategies

Pricing research 9 January 2020

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed. View article

State of the Consumer Product 2019

State of the Consumer Product 2019

Case studies Strategy and innovation 24 December 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. View article

Comprehensive Guide to Pricing: Pricing Goals

Pricing Goals

Pricing research 10 December 2019

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them. View article

Price Skimming Strategies

Price Skimming

Pricing research 8 December 2019

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business. View article

Pricing Psychology: Top 12 Tips & Tricks

Pricing Psychology

Pricing research 28 November 2019

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies. View article

What is TURF Analysis and When to Use It?

What is TURF Analysis and When to Use It?

Research tools 18 November 2019

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. View article

Example Conjoint Report on Ice-cream

Example Conjoint Report on Ice-cream

Research tools Case studies 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. View article

Offsetting carbon emissions in market research

Offset Carbon Emissions With Conjointly

Strategy and innovation 1 October 2019

Conjointly is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative. View article

Offsetting carbon emissions in market research

Automate Your Market Research to Offset Carbon

Strategy and innovation Research tools 30 September 2019

Conjointly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

Case Study: Willingness to Pay

Case Study: Willingness to Pay For Ingredients

Case studies Pricing research 19 June 2019

This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients. View article

Australians' taste for the meat of democracy

Australians' taste for the meat of democracy

Pricing research Case studies 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. View article

IIeX North America: Product Claims In CPG/FMCG

IIeX North America: Product Claims In CPG/FMCG (7 May 2020)

Events 7 May 2019

Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. View article

How to Test Claims for Consumer Products

How to Test Claims for Consumer Products

Research tools Strategy and innovation 1 May 2019

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research. View article

Conjointly Proudly Supports Women in Research

Conjointly Are Proud Supporters of Women in Research (21 May 2019)

Events 28 April 2019

On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article

A Touch of Australia at IIeX North America

A Touch of Australia at IIeX North America (23 April 2019)

Events 27 February 2019

Conjointly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin. View article

IIeX Europe: Save 30% On Market Research Costs

IIeX Europe: Save 30% On Market Research Costs (26 February 2019)

Events 26 February 2019

Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. View article

Win at IIeX 2019 Europe with Conjointly

Win at IIeX 2019 Europe with Conjointly

Events 29 January 2019

The team at Conjointly brought a touch of Australia to IIeX2019 Europe. View article

Dual Negative-Positive Scale

Dual Negative-Positive Scale

Research tools 30 October 2018

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article

Methodology Behind Claims Test

Methodology Behind Claims Test

Research tools 24 September 2018

The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! View article

Meet Conjointly at CRC and TMRE

Meet Conjointly at CRC and TMRE (10 October 2018)

Events 28 August 2018

Conjointly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available. View article

Gabor-Granger or Van Westendorp?

Gabor-Granger or Van Westendorp?

Pricing research Research tools 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Meet Conjointly at IIeX 2018 North America

Meet Conjointly at IIeX 2018 North America

Events 27 May 2018

Conjointly exhibited at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own. View article

Meet Conjointly at CeBIT Australia 2018

Meet Conjointly at CeBIT Australia 2018 (15 -17 May 2018)

Events 21 March 2018

15 -17 May 2018, Sydney. Conjointly present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. View article

Meet Conjointly at Insight Show 2018

Meet Conjointly at Insight Show 2018 (7-8 March 2018)

Events 9 January 2018

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. View article

Meet Conjointly at ESOMAR Congress 2017

Meet Conjointly at ESOMAR Congress 2017 (10-13 September 2017)

Events 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. View article

Conjoint Case Study: Employee Benefits Package

Conjoint Case Study: Employee Benefits Package

Pricing research Case studies 24 July 2017

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. View article

Pricing a Uni Course With Conjoint Analysis

Pricing a Uni Course With Conjoint Analysis

Case studies Pricing research 20 April 2017

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjointly. View article

Beta version is coming out next week

Beta version is coming out next week

Research tools 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article