Posted on 29 January 2020
The loss leader pricing strategy requires extensive planning and research, or its execution will be a failure (and a costly one too). Read More
Posted on 23 January 2020
Launching a product is a critical milestone for your business. It is your company's debut to the market, and while a failed first launch won't necessarily doom the endeavour, getting it right out of the gates can make the rest of the journey a lot smoother. Read More
Posted on 16 January 2020
The effectiveness of your pricing strategy is strongly affected by the amount of time and resources that you put into ensuring it accurately reflects both market and company needs. A misinformed strategy can be the difference between a profitable business versus a failing one and is crucial to sustaining profitability regardless of the quality, need, or demand for your product/service. Read More
Posted on 11 January 2020
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. Read More
Posted on 9 January 2020
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. Read More
Posted on 9 January 2020
Once a business selects its pricing goals, the next step is to consider which strategy/ies can help achieve these objectives. Read More
Posted on 24 December 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. Read More
Posted on 10 December 2019
Companies must have clear objectives that reflect the motivation behind their pricing decisions before implementing pricing strategies to ensure these align effectively with their broader organisational needs. There are many directions a company's pricing goals may take, dependent on numerous factors, such as organisational structure, size, purpose, and brand image. Read More
Posted on 8 December 2019
Price skimming is a pricing strategy which involves setting a product/service at a high price when it first enters the market so as to ‘skim’ segments of the market who are willing to pay the higher price before gradually lowering the price to reach the more price-sensitive markets and to keep up with competitors who have entered the market during this time. Read More
Posted on 28 November 2019
Pricing psychology tactics influence our every day purchasing decisons by emphasising product quality, beneift, and value. We've listed 12 of the most commonly used strategies to demonstrate their power over consumer choices. Read More
Posted on 2 October 2019
Example conjoint analysis report for preferences in ice-cream cones. Read More
Posted on 1 October 2019
More context about Conjoint.ly's new carbon-offsetting initiative. Read More
Posted on 30 September 2019
Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. Read More
Posted on 25 August 2019
What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. Read More
Posted on 18 May 2019
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. Read More
Posted on 7 May 2019
Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. Read More
Posted on 1 May 2019, updated on 19 November 2019
Learn about types of claims and the ways to test them in this introduction to claims research. Read More
Posted on 28 April 2019
Conjoint.ly are product supporters of Women In Research (WIRe) who are champions of diversity in the marketing research industry and help arm women with tools to develop professionally, build connections and stay inspired. As a co-sponsor of the next WIRe event in Sydney we encourage you and your colleagues to attend the next event to be held on Tuesday 21 May. Read More
Posted on 17 April 2019
See the different products of Conjoint.ly in action by watching this demonstration video. Read More
Posted on 27 February 2019
Conjoint.ly are sponsoring IIeX North America, hosted this February in Austin, a must-attend event for innovative insights professionals. We encourage you to drop by our stand to pickup a toy koala and enter our draw to win a Useless Box. Read More
Posted on 26 February 2019
Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. Read More
Posted on 29 January 2019
Are you attending IIeX 2019 Europe? The team at Conjoint.ly are bring a touch of Australia to IIeX2019, drop by our stall to grab a toy Koala and enter our raffle to win 1 of 5 Useless Boxes. Read More
Posted on 30 October 2018
Conjoint.ly allows you to apply segmentation to any kind of report. The report can be split by different types of variables:
Read MorePosted on 30 October 2018
Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. Read More
Posted on 24 September 2018, updated on 20 November 2019
Our Claims Test tool can help you test different product claims and messages. The methodology behind it is based on a proven choice-based technique and was refined through multiple projects for FMCG brands. In this post, we detail how the method works and why we prefer it over MaxDiff or an array of rating scale questions. Specifically we look into:
Read MorePosted on 28 August 2018
Conjoint.ly is excited to be exhibiting at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events are filled with great sessions and help corporate research professionals learn about the newest methods available. Read More
Posted on 26 August 2018
In this webinar, Ray Poynter interviews Conjoint.ly’s founder Nik Samoylov about automated tools for product and pricing research. Conjoint.ly is both a research firm and an automation provider, which means that the tools are tested in full-service projects, particularly in the FMCG and technology industries. In the webinar you will learn how you can access:
Read MorePosted on 20 August 2018
Conjoint.ly is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording.
Read MorePosted on 3 June 2018
With so many pricing research methodologies out there, how do you know which is the right one for you?
Read MorePosted on 27 May 2018
Conjoint.ly is excited to be exhibiting at this year's IIeX in Atlanta on June 11−13. The event is filled with great sessions, including two of our own. Read More
Posted on 21 March 2018
Calling all product managers who need to know what their customers want: Meet Conjoint.ly at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. Read More
Posted on 9 January 2018
The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. Read More
Posted on 4 August 2017
ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. Read More
Posted on 24 July 2017
UMDF (the name and findings are disguised) is a major accounting and consulting firm operating across 70+ countries. In Australia, every year the firm hires roughly a hundred university graduates for entry-level accountancy positions across its three offices in Melbourne, Canberra, and Sydney. The firm is keen on employing and developing newly minted graduates who can quickly start adding value to the company and who provide leverage to the more experienced and therefore costlier employees.
Read MorePosted on 20 April 2017
Kitzpatrick University is operating in the competitive educational market in Malaysia, where dozens of providers offer an abundance of courses and programs at various levels. Kitzpatrick, building upon its strong position in the field of chemical engineering and connections with key players in the petroleum industry, is considering opening a new Bachelor of Science in Chemical Engineering program, which will feature industry placements.
Read MorePosted on 17 February 2017
Conjoint.ly announces collaboration with Call For Participants, an online service for recruiting study participants. Read More
Posted on 29 September 2016
Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily.
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