Latest Product & Pricing Research News

Usage and Attitude Study Highlights

Posted on 23 February 2021

With COVID-19 raising greater health concerns for the elderly, we would like to understand older people’s current usage of vitamin supplements and their attitudes towards them, via a U&A study. Read More

COVID-19 Consumer Survey: Sustainability

Posted on 11 February 2021

In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours. Read More

Webinar for Insights Tech Showcase: Better Pricing for NPD Launches

Posted on 10 February 2021

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. Read More

Understand user needs and their product and brand knowledge

Posted on 3 February 2021

How can you make more guided decisions to pair your consumers’ product knowledge with targeted advertising campaigns? A Usage & Attitude (U&A) study with Segmentation can help you better understand your consumers’ motivations and purchasing behaviour. Read More

What is Monadic Testing and How to Use It

Posted on 6 January 2021

A monadic test is when you show respondents one product concept or image at a time. In a typical monadic test, you would start by explaining your product, ask Likert scale questions (such as purchase intent), and then ask for open-ended feedback. Read More

Avoiding Common Mistakes in Conjoint Studies

Posted on 24 November 2020

If you are setting a conjoint study, read this guide to avoid making common mistakes which can negatively impact the quality of your results. Read More

Webinar for DIY Conference: Better Pricing for NPD Launches

Posted on 18 November 2020

Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. Read More

COVID-19 Consumer Survey: October

Posted on 17 November 2020

In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise. Read More

A guide to finding B2B respondents

Posted on 14 November 2020

Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, and traditional approaches Read More

Agile product development with consumer insights before market launch

Posted on 9 November 2020

Validate your best product ideas with product testing. Identify which products/services offer the best market opportunities to avoid wasting valuable R&D efforts. Test individual aspects of your product concept including features, branding, and messaging to set your product up for success. Read More

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch

Posted on 6 November 2020

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch. Read More

Clear understanding of what appeals to your market

Posted on 4 November 2020

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety. Read More

Anticipate consumer trends and build commercial success

Posted on 27 October 2020

Major industry players and small producers alike are increasingly under high commercial pressure from evolving consumer demands. These are driven by societal trends, such as naturality, sustainability, the changing structure of the household, the rise of DTC and home brands, and growth of developing markets, among others. Read More

Kano Model of feature selection (with free Excel template)

Posted on 22 October 2020

The Kano Model is used to analyse consumer preferences for different features and group them into multiple categories. This allows firms to identify which features they should focus on when developing a new product. Read More

Make confident pricing decisions with fast project turnaround​

Posted on 20 October 2020

Using market research to test pricing for new and existing products eliminates the cost and uncertainty, allowing you to predict your audience’s reaction and find an optimal price without disturbing the market. Read More

COVID-19 Consumer Survey: May/Aug Data Trends

Posted on 22 September 2020

Three months on from our initial survey Consumer Behaviour During COVID-19 Pandemic on 13 - 14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11 - 18 August 2020. Read More

Understanding Brand Preference in Market Research

Posted on 21 September 2020

This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. Read More

Writing a Market Research Report: 5 Top Tips

Posted on 18 September 2020

Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. Read More

Upcoming EPP Webinar: How Pricing Can Make or Break Your NPD Launch

Posted on 10 September 2020

Tuesday, 29 September 2020.How Pricing Can Make or Break Your Portfolio explores how to choose the right pricing for your product. Read More

How to Develop Likert Scale Questions

Posted on 7 September 2020

Learn to write and develop effective Likert scale questions using tips from this best practice guide. Read More

Choosing the Right Market Research Platform

Posted on 27 August 2020

Find the market research platform that works best for your business by following this helpful guide. Read More

How Consumers Enhance New Product Development

Posted on 21 August 2020

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. Read More

FC Webinar: How Pricing Can Make or Break Your NPD Launch

Posted on 18 August 2020

How Pricing Can Make or Break Your NPD Launch explores how to choose the right pricing for your product. Read More

Market Research Glossary

Posted on 14 August 2020

Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. Read More

What Types of Promotion Mechanics Are Used in FMCG/CPG?

Posted on 22 July 2020

In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. Read More

How to Avoid Respondent Bias in Quantitative Research

Posted on 15 July 2020

Bias in market research is expected, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. Read More

Sample Size Calculator

Posted on 15 July 2020

We’ve answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. Read More

Survey: Consumer Behaviour During COVID-19 Pandemic

Posted on 9 July 2020

On 13–14 May 2020, we conducted an omnibus survey on ~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour. Read More

How to Do Segmentation

Posted on 7 July 2020

Learn how to do segmentation on the platform with this visual guide. Read More

Busting Market Research Automation Misconceptions

Posted on 30 June 2020

Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. Read More

5 Best Practices of Online Survey Design

Posted on 23 June 2020

Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results. Read More

4 Ways Behavioural Segmentation Aids Marketing

Posted on 17 June 2020

Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. Read More

Best Data Collection Methods for Quantitative Research

Posted on 15 June 2020

We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. Read More

Leading an Innovative Survey Panel Platform Provider

Posted on 11 June 2020 sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. Read More

Writing a Successful Market Research Brief

Posted on 28 May 2020

A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. Read More

Upcoming Quirk's Webinar: Selecting Effective Product Claims

Posted on 12 May 2020

On Thursday, 18 June 2020, we presented at Quirk’s webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. Read More

5 Best Practices in Concept Testing: Launch With Confidence

Posted on 4 May 2020

With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. Read More

Webinar for WIRe: Selecting Effective Product Claims

Posted on 29 April 2020

We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. Read More

Psychographic Segmentation: Advantages and Limitations

Posted on 24 April 2020

Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. Read More

Do Russians really trust Putin? And can you trust WCIOM?

Posted on 10 April 2020

We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. Read More

Unpacking Subscription Box Market Trends

Posted on 30 March 2020

Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020. Read More

Market Research in the Times of Panic Buying

Posted on 20 March 2020

Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research? Read More

International Women's Day 2020: Women in Statistics

Posted on 5 March 2020

This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women’s Day. Read More

How To Maximise Sales With Loss Leader Pricing

Posted on 29 January 2020

Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. Read More

How to Have a Perfect Product Launch

Posted on 23 January 2020

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch. Read More

Pricing Mistakes

Posted on 16 January 2020

Without a solid pricing strategy in place, your product won’t be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them. Read More

How to Select Statistics for a Single Variable

Posted on 11 January 2020

What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. Read More

How to Market a New Product

Posted on 9 January 2020

Here, you’ll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. Read More

Pricing Strategies

Posted on 9 January 2020

This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed. Read More

State of the Consumer Product 2019

Posted on 24 December 2019

We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. Read More

Pricing Goals

Posted on 10 December 2019

Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them. Read More

Price Skimming

Posted on 8 December 2019

We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business. Read More

Pricing Psychology

Posted on 28 November 2019

Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies. Read More

Explaining TURF Analysis and When to Use It

Posted on 18 November 2019

TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. Read More

Example Conjoint Report on Ice-cream

Posted on 2 October 2019

Example conjoint analysis report for preferences in ice-cream cones. Read More

Offset Carbon Emissions With

Posted on 1 October 2019 is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative. Read More

Automate Your Market Research To Offset Carbon

Posted on 30 September 2019 is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. Read More

Availability adjustment for conjoint preference shares

Posted on 25 August 2019

What to do if simulation results from conjoint analysis differ substantially from observed volumes shares in the market. Read More

Case Study: Willingness To Pay For Ingredients

Posted on 19 June 2019

This disguised case study discusses the leading manufacturer’s methodology used to understand willingness to pay for benefits of specialty ingredients. Read More

Australians' taste for the meat of democracy

Posted on 18 May 2019

Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. Let’s start with a market overview. Bunnings Warehouse hardware stores sell sausages in bread with tomato sauce and optional onions for $2.50. At the state election in March, some voters reportedly paid up to $5 for the same deal. Read More

IIeX North America: Product Claims In CPG/FMCG

Posted on 7 May 2019

Did you attend Nik Samoylov’s workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. Read More

How to Test Claims for Consumer Products

Posted on 1 May 2019

Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category through a variety.

Learn about types of claims and the ways to test them in this introduction to claims research.

Read More are proud supporters of Women in Research

Posted on 28 April 2019 are product supporters of Women In Research (WIRe) who are champions of diversity in the marketing research industry and help arm women with tools to develop professionally, build connections and stay inspired. As a co-sponsor of the next WIRe event in Sydney we encourage you and your colleagues to attend the next event to be held on Tuesday 21 May. Read More

Discover the Products of

Posted on 17 April 2019

See the different products of in action by watching this demonstration video. Read More

A Touch of Australia at IIeX North America

Posted on 27 February 2019 are sponsoring IIeX North America, hosted in February 2019 in Austin, a must-attend event for innovative insights professionals. Read More

IIeX Europe: Save 30% On Market Research Costs

Posted on 26 February 2019

Did you attend Nik Samoylov’s presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. Read More

Win at IIeX 2019 Europe with

Posted on 29 January 2019

The team at brought a touch of Australia to IIeX2019 Europe. Read More

Dual Negative-Positive Scale

Posted on 30 October 2018

Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. Read More

Methodology behind Claims Test

Posted on 24 September 2018

The methodology behind our Claims Test too is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! Read More

Meet at CRC and TMRE

Posted on 28 August 2018 exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available. Read More webinar about automated research services

Posted on 26 August 2018

In this webinar, Ray Poynter interviews’s founder Nik Samoylov about automated tools for product and pricing research. Read More

Introducing video response option

Posted on 20 August 2018 is working on new video and audio response options, which allow you to add an option for respondents to voice their opinion about a product through a webcam recording. Read More

Gabor-Granger or Van Westendorp?

Posted on 3 June 2018

With so many pricing research methodologies out there, how do you know which is the right one for you? Read More

Meet at IIeX 2018 North America

Posted on 27 May 2018 exhibited at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own. Read More

Meet at CeBIT Australia 2018

Posted on 21 March 2018

15 -17 May 2018, Sydney. present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. Read More

Meet at Insight Show 2018

Posted on 9 January 2018

The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. Read More

Meet at ESOMAR Congress 2017

Posted on 4 August 2017

ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. Read More

Conjoint Case Study: Employee Benefits Package

Posted on 24 July 2017

A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. Read More

Pricing A Uni Course With Conjoint Analysis

Posted on 20 April 2017

Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Read More

Announcing collaboration with Call For Participants

Posted on 17 February 2017 announces collaboration with Call For Participants, an online service for recruiting study participants. Read More

Beta version is coming out next week

Posted on 29 September 2016

Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. We found that the big websites like SurveyMonkey and Qualtrics do not quite let you do it easily. That is why we decided to launch Conjoint. Read More