Latest Product & Pricing Research News

What are some suggestions for smart sampling and data checking?
With 10,000+ projects performed on the platform, Conjoint.ly market research experts have compiled common concerns regarding sampling and data checking and provided their suggestions in this article. View article

What is the Jobs-to-be-Done (JTBD) test and why use it?
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category. View article

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Cost-based versus value-based pricing
With so many pricing research strategies available, how do companies decide which to implement for their business? Here we explore the two major types and their key differences. View article

Willingness to Pay: What It Is and How to Measure It
Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies. View article

Should you run pricing and feature selection in one conjoint study?
While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research. View article

How to find B2B respondents and company decision-makers for your survey
Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches. View article

Feature Placement Matrix Calculator
Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started! View article

Mini-lecture: Conjoint.ly's guide to inflation
This mini-lecture breaks down the Conjoint.ly Guide to Inflation series, covering the key take-aways from each installment View article

Market research during times of inflation
During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how. View article

Product and pricing actions during inflation
Inflation affects all industries globally. What common tactics can help businesses adapt? View article

How inflation impacts different businesses
How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses? View article

What is inflation, and why is it so high?
As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern? View article

Impact of TV ads on consumer demand
No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability. View article

What are Omnibus Surveys?
Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions. View article

Research Questions for Subscription Pricing
We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes. View article

COVID-19 Consumer Survey: August 2021
The August 2021 omnibus survey compares consumer trends against previous omnibus results. This omnibus continues to survey consumers within the UK and USA, however also includes Mexican consumers this round to gain a new perspective. View article

Random effect models with lmer function in R
Random effects are everywhere in survey data. Let's try to do appropriate modelling for them in R! View article

Consumer Preferences for COVID-19 Vaccine
In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US. View article

Study Highlights: Vitamin Supplement Usage in Elderly
With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers. View article

COVID-19 Consumer Survey: Sustainability
In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours. View article

Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

What is Monadic Testing and How to Use It?
Monadic testing lets respondents review individual concepts one-by-one. By focusing participants' attention on one stimulus at a time, it delivers actionable deep-dive results for product and pricing decisions. View article

Webinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right. View article

COVID-19 Consumer Survey: October
In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise. View article

Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)
Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch. View article

Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer preferences for different features and group them into multiple categories. This allows firms to identify which features they should focus on when developing a new product. View article

Choosing the Right Market Research Platform
Find the market research platform that works best for your business by following this helpful guide. View article

COVID-19 Consumer Survey: May/Aug Data Trends
Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020. View article

Understanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences. View article

Writing a Market Research Report: 5 Top Tips
Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report. View article

Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020)
We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product. View article

How to Develop Likert Scale Questions
Learn to write and develop effective Likert scale questions using tips from this best practice guide. View article

How Consumers Enhance New Product Development
Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability. View article

FC Webinar: How Pricing Can Make or Break Your NPD Launch (2 September 2020)
We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product. View article

Market Research Glossary
Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions. View article

What Types of Promotion Mechanics Are Used in FMCG/CPG?
In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis. View article

How to Avoid Respondent Bias in Quantitative Research
Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them. View article

Sample Size Calculator
We've answered your questions about sample size in this handy guide. Use our new sample size calculator to get the right sample size for your next survey. View article

Survey: Consumer Behaviour During COVID-19 Pandemic
On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour. View article
How to Do Segmentation (subgroup analysis)?
Learn how to do segmentation on the Conjoint.ly platform with this visual guide. View article

Busting Market Research Automation Misconceptions
Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths. View article

5 Best Practices of Online Survey Design
Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results. View article

4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts. View article

Best Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study. View article

Leading an Innovative Survey Panel Platform Provider
Conjoint.ly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint. View article

Writing a Successful Market Research Brief
A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide. View article

Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic. View article

Webinar for WIRe: Selecting Effective Product Claims (14 May 2020)
We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them. View article

Psychographic Segmentation: Advantages and Limitations
Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations. View article

Do Russians really trust Putin? And can you trust WCIOM?
We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians. View article

Unpacking Subscription Box Market Trends
Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020. View article

Market Research in the Times of Panic Buying
Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research? View article

International Women's Day 2020: Women in Statistics
This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day. View article

How to Maximise Sales With Loss Leader Pricing
Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it. View article

How to Have a Perfect Product Launch
A good product launch is a sign of a top seller — so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch. View article

Pricing Mistakes
Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them. View article

How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval. View article

How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work. View article

Pricing Strategies
This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed. View article

State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market. View article

Pricing Goals
Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them. View article

Price Skimming
We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business. View article

Pricing Psychology
Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies. View article

What is TURF Analysis and When to Use It?
TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations. View article

Example Conjoint Report on Ice-cream
Example conjoint analysis report for preferences in ice-cream cones. View article

Offset Carbon Emissions With Conjoint.ly
Conjoint.ly is now carbon offsetting every purchase of our online automated platform. Learn more about how you can get involved with this green initiative. View article

Automate Your Market Research to Offset Carbon
Conjoint.ly is now offsetting carbon emissions with every purchase of our automated market research platform. Find out why. View article

Case Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients. View article

Australians' taste for the meat of democracy
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjoint.ly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage. View article

IIeX North America: Product Claims In CPG/FMCG (7 May 2020)
Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here. View article

How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research. View article

Conjoint.ly Are Proud Supporters of Women in Research (21 May 2019)
On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing. View article

A Touch of Australia at IIeX North America (23 April 2019)
Conjoint.ly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin. View article

IIeX Europe: Save 30% On Market Research Costs (26 February 2019)
Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here. View article

Win at IIeX 2019 Europe with Conjoint.ly
The team at Conjoint.ly brought a touch of Australia to IIeX2019 Europe. View article

Dual Negative-Positive Scale
Dual negative-positive scale asks respondents to provide answers as either a positive or negative rating on a 1-5 scales. Results are calculated using the formula: Overall Score = Mean of positive questions - Mean of negative questions. View article

Methodology Behind Claims Test
The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here! View article

Meet Conjoint.ly at CRC and TMRE (10 October 2018)
Conjoint.ly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available. View article

Gabor-Granger or Van Westendorp?
With so many pricing research methodologies out there, how do you know which is the right one for you? View article

Meet Conjoint.ly at IIeX 2018 North America
Conjoint.ly exhibited at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own. View article

Meet Conjoint.ly at CeBIT Australia 2018 (15 -17 May 2018)
15 -17 May 2018, Sydney. Conjoint.ly present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour. View article

Meet Conjoint.ly at Insight Show 2018 (7-8 March 2018)
The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects. View article

Meet Conjoint.ly at ESOMAR Congress 2017 (10-13 September 2017)
ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists. View article

Conjoint Case Study: Employee Benefits Package
A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm. View article

Pricing a Uni Course With Conjoint Analysis
Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjoint.ly. View article

Beta version is coming out next week
Conjoint analysis has been around for a fairly long time, it is widely used in marketing research, and is taught at almost every marketing course. Yet, when it comes to implementing it in practice, there is a surprising lack of available tools that can help you do that. View article
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