Survey scripting best practices in market research

This presentation covers survey scripting best practices, exploring both general principles and recommended approaches for specific question types in market research.

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Research tools

AI use cases and ROI in Conjointly

Explore Conjointly's AI applications in market research, from adaptive conversational surveys to automated text analysis, and AI-assisted, browser-based R analytics.

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Research tools

How implicit testing captures your consumers' millisecond reactions

Discover what implicit testing is, how it measures instant consumer reactions, and its key applications in market research.

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Research tools

Comparing different approaches to claims' diagnostics

You can perform diagnostic assessment on claims either through an individual claim approach or a combined concept approach, but which approach is more suitable?

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Research tools

Conversational surveys explained in six minutes

Discover what conversational surveys are, how they work, and how to set them up effectively.

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Research tools

New safeguards against bots and "professional" respondents

Conjointly added two new quality checks i.e. extra hard exclusion rules and detection of anomalous network activities to protect your research from fraudulent respondents.

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How do different research panels compare for participants?

Conjointly surveyed US respondents to compare their experiences across various research panels, revealing their perspectives on panel experience and earnings potential.

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Strategy and innovation

Conversational versus open-ended questions surveys

Conjointly compared conversational surveys and typical open-ended questions to demonstrate when each approach works best and how to implement them effectively, using fast food consumption as the research topic.

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Research tools

Comparing four methods of conjoint for pricing research

Discover the key differences between four conjoint-based pricing research methods, namely Generic Conjoint, Brand-Specific Conjoint, Brand-Price Trade Off, and Brand-Price Trade-Off with Linear Coefficients.

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Uncover what meal replacement consumers value through Kano model

Strategy and innovation

Categorising meal replacement product features with the Kano Model

Conjointly surveyed 308 US consumers to understand which meal replacement product features excite them, which they perceive as must-haves, and which leave them indifferent.

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What shapes US sports betting preferences and behaviours?

Strategy and innovation

Beyond the Odds: What Drives Consumer Behaviour in Sports Betting

Conjointly surveyed 712 US adults, including both active and potential sports bettors, to uncover detailed insights about platform preferences, betting behaviours, and responses to different promotional strategies.

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