Automated tools and expert support for product and pricing research

Gain actionable insights with proven research methods on the Conjoint.ly automated research platform, supplemented with access to millions of survey respondents and support from experienced researchers.


Easy-to-use, yet powerful automated research tools

GC
Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

BSC
Pricing research
Range optimisation

Brand-Specific Conjoint

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

CT
Features and claims

Claims Test

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

MD
Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.

PVS
Range optimisation

Product Variant Selector

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

BPTO
Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

VW
Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

AB
Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

AT
Concept testing

Ad Test

Test the effectiveness of your advertisements using a comprehensive research method

DAT
Concept testing

Digital Asset Test

Test the effectiveness of your digital advertisements in an online environment

IT
Concept testing

Image Test

Test the effectiveness of your images in an online environment

MT
Concept testing

Monadic Test

Compare performance of concepts or products through thorough testing on several metrics.

PDT
Concept testing

Product Description Test

Validate your product descriptions before release

PCT
Concept testing

Product Concept Test

Determine the best concepts through focussed testing

VT
Concept testing

Video Test

Test the effectiveness of your videos in an online environment

IS
Concept testing

Idea Screener

Perform preliminary screening to find your best product ideas.

PT
Concept testing

Package Test

Discover the best packaging for your products

TURF
Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

USOB

US Monthly Omnibus Survey

Track consumer attitudes and perceptions on regular basis in the USA in a timely and cost-efficient manner.

FST

Free Survey Tool

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.


We help companies like yours


A powerful end-to-end solution for insights teams who need fast and reliable market research​

Our mission is to make the traditionally labour-intensive, yet powerful market research methods readily available to insights, marketing, and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice.

Pricing research

Measure the impact of price changes on demand of a product and determine the optimal price for new products.

Claims and messages testing

Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.

Feature selection

Identify which product features are most important to consumers, and test to see which have the greatest potential

Concept testing

Test a new product or service idea with your target audience before introducing it to the market.

Range optimisation

We help you find optimal levels for specific products in your portfolio and perform optimisations of specific features.

Usage and Attitude

Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and Segmentation.

MedTech and Pharma

Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.

Subscription models

It’s crucial to understand your audiences, study their relationships with brands, and invest wisely to optimise conversion.


A straightforward process to get to reliable customer insights faster

Design a study
in your own time

Use our tested and rooted in marketing science methods on our intuitive platform for fully automated experiments.

Launch and collect data
in a few hours

Get quality-assured respondents from pre-defined panels and let Conjoint.ly collect data for you, checking for the quality of responses.

Analyse reports
generated in minutes

Conjoint.ly will automatically analyse and present the data on a manager-friendly dashboard with state-of-the art quality analytics.


Here to help when you need a research partner

Custom projects

Our team will help your insights team understand consumers and make confident business decisions. Book a quick call today to talk with the team who specialise in pricing research methods.

Survey panels

Define your target group and quotas. Get quality-assured responses directly from Conjoint.ly or bring your own panelists. Take your project to the next level with a pre-screened and profiled audience of our panels.


Team of experts in product and pricing research​

We make sure there’s a specialist for every stage of your project from planning and designing studies to sampling and support. Our team has extensive experience of running product and pricing research.

Nik Samoylov Nik Samoylov
Conjoint.ly Founder
Yutian Shen
Yutian Shen

Market Researcher

Nicole Teh
Nicole Teh

Director of Strategic Partnerships

Hugh Zhao
Hugh Zhao

Market Researcher

Kirill Zaitsev
Kirill Zaitsev

Market Researcher

Jason Widjaja
Jason Widjaja

Management Consultant

Mitchell Vanderham
Mitchell Vanderham

Project Manager

Harrigan Davenport
Harrigan Davenport

Market Researcher