Generic Conjoint
Select features and claims Automated tool
Feature and claim selection and measuring willingness to pay for features for a single productBrand-Specific Conjoint
Decide on product ideas Price Automated tool
Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiersClaims Test
Select features and claims Automated tool
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choiceProduct Variant Selector
Decide on product ideas Automated tool
Identify winning product variants from among 2 up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choiceBrand Price Trade-Off
Price Automated tool
Test pricing of new and existing consumer goods in a competitive context. Outputs include elasticity charts, revenue, and profitability projectionsGabor-Granger
Price Automated tool
Determine price elasticity for a single product and identify revenue-maximising price levelVan Westendorp
Price Automated tool
Determine psychologically acceptable range of prices for a single product and chart approximate price elasticity curveMaxDiff Analysis
Decide on product ideas Select features and claims Automated tool
MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequencyFree Survey Tool
DIY tool
General survey with standard question types, randomisation blocks, and image standardisationUpload DIY experimental design
Select features and claims Price DIY tool
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.lyConcept Test
Validate before launch Custom project
Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedbackPackage Test
Validate before launch Custom project
Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedbackClaims Combination Test
Select features and claims Custom project
Test two-, three-, or four-way combinations of claims (with up to 100 claims with various prohibition rules) for categories where products typically exhibit not one, but several claims at onceMassive Demand Test
Decide on product ideas Price Custom project
Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)What we offer
Conjoint.ly provides automated tools and expert support for product and pricing research. We offer a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, share of preference simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments and prediction markets, Conjoint.ly offers robust, proven analytics that managers rely on in important product decisions.
Our mission is to make the traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation) readily available to insights, marketing, and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.
Our clients include both insights departments at Fortune 500 companies and product-focused start-ups across dozens of industries. What unites our users is a healthy thirst to know how their customers will react to their business decisions. Download more information about us.
Meet the team
Nik Samoylov
Founder
Former Consultant at Bain & Company, University Medal in Marketing from the Australian National University
Yutian Shen
Market Researcher
PhD in Marketing from the University of New South Wales Business School
Mitchell Vanderham
Project Manager
Bachelor of Business and Commerce, Marketing, from Western Sydney University
Jason Widjaja
Management Consultant
First Class Honours in Marketing from Monash University
Denis Smagin
Developer
Anna Burunova
QA Engineer
Sergey Pavlenko
Developer
Hugh Zhao
Market Researcher
Aleksey Sesyolkin
Developer
Nicole Teh
Director of Strategic Partnerships
Catherine Chipeta
Content Creator
Igor Pavlichenko
Developer