Automated tools and expert support for product and pricing research

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Conjoint analysis Our products About us

Our products

Decide on product ideas
Select features and claims
Price
Validate before launch
Automated tools
DIY tools
Custom projects

Generic Conjoint

Select features and claims Automated tool

Feature and claim selection and measuring willingness to pay for features for a single product

Brand-Specific Conjoint

Decide on product ideas Price Automated tool

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers

Claims Test

Select features and claims Automated tool

Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice

Product Variant Selector

Decide on product ideas Automated tool

Identify winning product variants from among 2 up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice

Brand Price Trade-Off

Price Automated tool

Test pricing of new and existing consumer goods in a competitive context. Outputs include elasticity charts, revenue, and profitability projections

Gabor-Granger

Price Automated tool

Determine price elasticity for a single product and identify revenue-maximising price level

Van Westendorp

Price Automated tool

Determine psychologically acceptable range of prices for a single product and chart approximate price elasticity curve

MaxDiff Analysis

Decide on product ideas Select features and claims Automated tool

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency

Free Survey Tool

DIY tool

General survey with standard question types, randomisation blocks, and image standardisation

Upload DIY experimental design

Select features and claims Price DIY tool

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly

Concept Test

Validate before launch Custom project

Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback

Package Test

Validate before launch Custom project

Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback

Claims Combination Test

Select features and claims Custom project

Test two-, three-, or four-way combinations of claims (with up to 100 claims with various prohibition rules) for categories where products typically exhibit not one, but several claims at once

Volumetric Conjoint

Decide on product ideas Price Custom project

Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)

What we offer

Conjoint.ly provides automated tools and expert support for product and pricing research. We offer a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, share of preference simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments and prediction markets, Conjoint.ly offers robust, proven analytics that managers rely on in important product decisions.

Our mission is to make the traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation) readily available to insights, marketing, and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.

Our clients include both insights departments at Fortune 500 companies and product-focused start-ups across dozens of industries. What unites our users is a healthy thirst to know how their customers will react to their business decisions. Download more information about us.

Meet the team

Nik Samoylov

Nik Samoylov

Founder

Former Consultant at Bain & Company, University Medal in Marketing from the Australian National University

Yutian Shen

Yutian Shen

Market Researcher

PhD in Marketing from the University of New South Wales Business School

Mitchell Vanderham

Mitchell Vanderham

Project Manager

Bachelor of Business and Commerce, Marketing, from Western Sydney University

Jason Widjaja

Jason Widjaja

Management Consultant

First Class Honours in Marketing from Monash University

Denis Smagin

Denis Smagin

Developer

Anna Burunova

Anna Burunova

QA Engineer

Sergey Pavlenko

Sergey Pavlenko

Developer

Hugh Zhao

Hugh Zhao

Market Researcher

Aleksey Sesyolkin

Aleksey Sesyolkin

Developer

Nicole Teh

Nicole Teh

Director of Strategic Partnerships

Catherine Chipeta

Catherine Chipeta

Content Creator

Igor Pavlichenko

Igor Pavlichenko

Developer

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